Our vision.
Core principles
01. Circular Economy
A circular economy focuses on repurposing, reusing, and reprocessing what is currently considered waste, turning it into valuable resources. By doing so, it reduces the strain on nature, people, and the planet. This shift encourages us to rethink how we consume, design, and interact with the world around us, fostering a more sustainable and responsible future.
02. Comprehensive
Being comprehensive means addressing every aspect of the community's needs. We start with soil health and food sustainability, then expand into other vital areas like renewable energy, transportation, and even local currency. Our goal is to create a holistic, interconnected approach to building a more resilient, sustainable community.
03. Inclusive & Integral
We are committed to meeting the needs of all community members by offering our services and products in accessible, welcoming ways. Being integral means recognizing the complexity of both our inner and outer lives, while understanding and respecting the interconnected living systems we are all part of. We strive to create solutions that honor this interconnectedness and foster inclusivity for all.
04. Distributed
Distribution is about creating systems that are accessible and beneficial to the entire community. By building hyper-local, self-organizing sites across Frome, we empower people to take control and reduce the negative impacts of centralization. Our goal is to foster resilience, independence, and shared responsibility throughout the community.
05. Local-Global
By building a regenerative community model that can be replicated, we aim to drive genuine grassroots systems change. We are committed to creating impact at the local level while collaborating with organizations nationally and internationally to amplify this change and inspire broader transformation.
Who is Loop?
We are a regeneration network focused on turning misplaced resources into opportunities for growth.
At Loop, our mission is to be a leading catalyst in creating a new, local circular economy by reimagining the key systems within our community. Our primary service focuses on soil health—turning food waste, which would otherwise leave Frome’s economy, into rich, living compost. This process redirects vital nutrients back into the soil, healing the land, supporting ecosystems, and strengthening the interconnected microbiomes that sustain us all.
What Does Loop Do?
We offer a weekly food waste collection service for businesses in Frome, turning what would be waste into valuable compost that nourishes our local environment. We are also working to create a network of compost creation stations throughout the town, making composting more accessible for everyone.
In addition, we provide zero-emissions deliveries of our living compost and other goods using electric trikes, helping to reduce our carbon footprint while keeping our services efficient and eco-friendly. While also piloting other services such as cardboard collection.
As proud members of the Mycelium Composting Network, we’re part of a growing collective co-creating a composting revolution. Looking ahead, we aim to collaborate on new models, ideas, and regenerative practices that can expand beyond composting, creating positive impact both locally and globally.
“The ground's generosity takes in our compost and grows beauty! Try to be more like the ground.”
— Rumi
Why Loop?
At the heart of Loop:Frome is the idea of loops—the circular economy in action. This economic model doesn’t just up-cycle, it transforms and regenerates. Our work turning food waste into living compost is a perfect example of this philosophy in practice.
When we start valuing our waste, it starts giving back. Rather than letting valuable resources slip through our fingers and paying to send them to landfills, we can retain them, creating new streams of untapped potential for our communities.
Starting from the Ground Up
Soil health is in crisis—and it’s one of the most urgent issues we face today. Often, food waste is incinerated or turned into low-quality “compost,” which lacks the nutrients and microorganisms that could otherwise enrich our soil. Instead of being nourished, our land is depleted.
In the face of the climate and ecological crises, every step we take towards personal, collective, and planetary well-being is crucial. In other words, the Loopier the better.
Meet the Team
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Peter Macfadyen
Co-Founder, Director
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Benjamin Still
Co-founder, Director
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Emily Fuller
Director
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Zak Gratton
Finance, Funding, Operations
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Harry Johnstone
Director, Strategic development
The story so far…
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![Doug and Izzie building the composter in sunshine]()
Edventure Frome
Our Journey began with Edventure Frome’s 16th Start-up course. Izzie, Chloe, Ben, Ellen, Tugba, and Louise united as a small team to set up a new community enterprise, that would create a greener more resilient Frome.
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![Peter Macfadyen stood next to Joraform composter in sunshine]()
The Mac
Throughout this start-up journey the edventure team worked in dialogue with the founder of Flatpack Democracy - Peter Macfadyen: the lead initiator of this project.
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![Compost HQ, trike and Ridan composter]()
Compost HQ
With the support of Frome town council, our first site, Compost HQ, was built at Victoria Park. After installation of the Ridan composter, the door was opened to begin our food-waste collections.
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![Loop team at Loop launch event]()
The Loop family
From our initial edventure team, our first client (Mahesh of Lungi Baba’s), to Andy Wrintmore the ‘punk Rock’ Mayor of Frome… the Loop family continues to grow.
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![Ben and Chloe being filmed for soilful the film]()
Soilful
The creation of our short documentary marked a new stepping stone for Loop: building our narrative, spreading the power of compost and circular economy.
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![NHS sustainability team at Loop's first compost creation station]()
Creation stations
Birth of the regeneration nation… our first satellite composting site, built for Frome medical practice, is the beginning of a network of hubs throughout Frome.
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![Plants on shelf at Loop's launch event]()
Onwards...
With lots of exciting new projects up our composty sleeves, we’re looking forward to the coming year. New services, our first batch of compost, more online content, and who know what else…
The Loop Family
Thea, Hamper Sandwich shop: Getting involved with Loop’s food waste collection service was a no brainer for us. As a small independent food business in Frome, it’s important for us to be as sustainable as possible. Knowing not only where our waste goes but what it’s being used for and how it gives back to the community, there’s nothing else like this.
Mark, Lo Rapintenc: I really like supporting community initiatives. I like supporting local people. When you guys come here it’s just the nice thing of the day, as much as many nice things happen here, it’s quite nice and you know you’re supporting local people. We used Loop from the beginning. I really wanted to be part of it even if it’s just with half of my rubbish or whatever you can collect… so far so good. Being a Spanish shop, it means I have to import 99% of my products so that’s not really good for the environment. But as much as I can do from this side, I recycle everything that I can, and in fact I recycle and I go a bit further using local companies.
Mahesh, Lungi Baba's: We first heard about Loop from our gorgeous man Peter Macfadyen, it was hard to say no to such a lovely, positive local sustainable project. We Love working with the friendly team, always a pleasure to see our food waste go happily and to know that it is feeding the Frome nutrient cycle. It is inspiring to see an idea grow from scratch and as a business it is very important for us to add value to our products with a positive story and Loop is a perfect match. To be sustainable in today’s times are very challenging for an independent small business. However, initiatives like Loop spring up to make sustainable practices more possible and feasible towards a positive future.
Sweet Bee Organics: We heard about Loop through the Rye bakery and thought it was a great was to participate in our community. The service is super easy and has made us consider where our food waste is going. Sustainability has always been a priority for Sweet Bee, so when Loop came on the scene it felt really in alignment.
Sam, The River House: We’ve always wanted to recycle as much as possible, reuse as much as possible, so Loop was a bit of a no-brainer really. We were finding that the cost involved in disposing of compostable waste, including bagging it up in compostable big bags, sometimes having to double bag it, take it round to the bins, the cost of that then being taken away was actually quite expensive and dirty and laborious, so Loop is quite a convenient way of reducing our compostable waste. It’s really good that something local is being done with our food waste. In every way it’s a winner. We’ve been looking at every aspect of our business to make sure that we are as green as possible. So we buy locally, we recycle as much as possible, we use biodegradable waste products. We’ve always focused on it for a long time, to be green, environmentally friendly, and be on top of our game with that as well. It costs a little bit more to do it, but in the long run it’s better for everyone.
Millie, Nook: We heard about Loop through edventure, and decided to get involved as they helped solve a needed we had. We always considered things so we are as eco as possible. Our fruit and veg deliveries come in cardboard boxes that get sent back the next day for reuse. We recycle all of glass, cans, and plastic, and now thanks to Loop, food waste and coffee grounds.
Pete, Frama: Loop came at the right time to be honest. It helped the community taking waste and using it somewhere that’s not just dumping it away. I just like the fact that you’re giving back to the community, it’s the fact that it goes in a loop. I’m not getting rid of coffee waste into general waste - nine times out of ten, that’s where it was going. It’s actually getting given to the community and we know exactly where it’s going, it’s actually going back into the community soil. Coffee is great for the planet in one way, but actually it’s really bad for the planet in other ways and we need to make sure that every part of it is being used. Sustainability is very much part of the ethos of Frama and always has been.
Edventure Frome: "It was so great to play a part in boosting this project. We are passionate about creating a carbon neutral Frome and contributing to a more circular economy; this project ticked all the boxes. Inspiring work by all involved.” - Doug
Frome Medical Practice
Heart of BS13 works across the life course, mobilising children, young people and adults towards better health. In a community where health inequalities impact significantly on life chances, we take action to challenge food insecurity, improve the environment and address physical and mental health concerns.
The Climate Film collective
Compost Tom, Old Tree soil
Fair Frome: Fair Frome champions greater financial, educational, social and health equality for people living in Frome and the surrounding areas. We work alongside communities, families, individuals, volunteers, partner agencies and other stakeholders to create joined up, sustainable services, support innovation, raise awareness of the issues of poverty and increase participation across Frome.
“Sustainability is always about community”
— Frijof Capra
Our Partners
